Documentation / Promotions / Creating Offers And Coupons

Creating Offers And Coupons

Updated Aug 12, 2026 · Tags: Offers, Coupons, Discounts, Promotions, Price Adjustments

Protected Downloads First

Start with digital delivery, then pick the right channel

If you’re still deciding how to use Go!BrightCart, start with the protected-download flow, then choose hosted storefront, WordPress, embeds, services, or subscriptions as needed.

Browse selling paths
#offers #coupons #discounts #promotions #price adjustments

Creating Offers And Coupons

Go!BrightCart supports two main promotion types:

  • Offers apply automatically when their conditions are met.
  • Coupons require the customer to enter a code.

Choose the right discount type

  • Percentage works well for broad seasonal promotions.
  • Fixed amount is useful when the store currency is stable and the discount should be predictable.
  • Override price is best when you want the item to land on an exact final price.

Scope carefully

You can apply promotions to:

  • the whole store
  • selected products
  • a product type

Start broad only if you are sure the promotion should hit the entire catalog.

Safe constraints to consider

  • minimum order amount
  • maximum discount amount
  • minimum final price
  • start and end dates
  • total usage limits or per-customer limits
  • stackability

Good defaults

  • Auto-applied promotions should be simple and easy to explain.
  • Coupon codes should be short, memorable, and easy to type.
  • Add internal notes so future you knows why the promotion exists.

Ready To Launch?

Start with the easiest path and get your selling setup live

You don’t need to build a full store before you can sell a protected download. Choose the digital-download path, compare plans, and launch with a focused storefront or embed.